What is it about stories that make us feel alive? It’s not just in the recovery community; stories are all the rage in marketing and advertising too. It’s the human condition – we yearn for someone to understand us. We feel safer buying from brands that we connect with. If we see others like us doing something, we realize we can do it too. Hearing people talk openly and honestly about their struggles and successes makes them real, relatable, and feasible. It’s that powerful phrase of relief we desire to utter, or have others say back to us, “me too.” There is almost nothing worse than feeling like the only one – the dread of loneliness that so often engulfs those in the throes of addiction, trauma, or abuse. It should be no surprise that sharing a recovery story can change or save a life, or plant the seed of evolution in a complete stranger.